Access Haymarket’s proprietary first-party data natively within the platform. Target verified HCPs with unmatched precision using specialty, NPI, and behavioral insights
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Introducing the Efficient, Data-Driven, Carbon-Conscious Platform for Healthcare Media Buying
Healthcare marketing is hard. Our new, innovative DSP provides a clear, efficient path to your marketing goals
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1st-Party Data
Haymarket Medical Network: Connecting marketers with premium audiences sourced directly from the Haymarket Medical Network’s 30+ specialized healthcare communities.
Seamless HCP Audience Design: Create audiences with target list uploads or design segments based on specialty, claims behaviors, and contextual insights.
Audience Quality & Scale: Activate campaigns with premium 1st-party data for unmatched quality and scalability to unlock the full potential of your media dollars.
Combined HCP & DTC Targeting: Plan and activate both professional (HCP) and consumer (DTC) campaigns from a single, unified interface.
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Our platform is designed with efficiency in mind, featuring a user-friendly interface and a Campaign Wizard to streamline campaign setup, giving users more time for the most important work.
HayloARC re-imagines the user experience streamlining complex manual tasks so that your team can focus on strategy, not setup
Efficiency
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Reporting
Campaign Performance Dashboard: Get a comprehensive, real-time view of all campaign activity with the ability to drill down to the line item level on impressions, clicks, spend, and pacing.
Custom Report Builder: Create flexible, custom reports with a drag-and-drop interface. Filter by date, geography, audience, and more to provide clients with the exact data they need.
Real World Outcomes: We partner with PurpleLab to provide full prescription outcomes data on all campaigns, including measurement for Audience Quality, Prescription Activity, and Prescription Lift tied to campaign exposure.
Campaign Health Display: Keep your campaigns performing as healthy as the outcomes they drive. The interface provides in-depth performance analysis with actionable alerts to quickly address any concerns or optimizations
Access out-of-the-box reports with a flexible custom report builder and track prescription outcomes with along with engagement data
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Track, optimize, and align media campaigns with your sustainability goals. The first healthcare DSP with built-in carbon emission measurement.
Our platform integrates sustainability by providing carbon emission tracking and optimizations, empowering brands to achieve their ROI goals in a more sustainable way
Sustainability
HayloARC, a self-service demand-side platform (DSP) built on proprietary data, empowers healthcare media buyers with innovative, efficient, and sustainable programmatic buying. As part of Haylo, we connect marketers with premium audiences sourced directly from the Haymarket Medical Network’s 30+ specialized healthcare communities.
What is HayloARC?
Reimagined Demand-Side Platform
HayloARC is a new, self-service DSP that leverages best in class technology – through AI and automation – to give users time back to focus on strategy and driving marketing outcomes.
Premium Healthcare Audiences
As a part of Haylo, we are the first DSP that connects marketers with premium audiences sourced directly from the Haymarket Medical Network’s 30+ specialized healthcare communities.
Where ROI meets Sustainability
HayloARC allows users to track, optimize, and align campaigns with corporate sustainability goals while maintaining a focus on maximizing investment for a more environmentally responsible future.
Unmatched Customer Service and Strategic Campaign Activation
By pairing self-service tools with hands-on guidance from our expert team, we transform complex, manual tasks into agile strategic campaigns with a focus on precision, transparency, and efficiency.
The Purpose-Built DSP for Healthcare
The Future Of Healthcare Programmatic
HayloARC redefines healthcare programmatic
Maximize productivity and focus on strategy
Connect with verified healthcare audiences
Deliver measurable marketing outcomes
Enter a new era of responsible, sustainable healthcare marketing
Ready to See the Difference?
Schedule a live demo to see how HayloARC can transform your team’s approach to healthcare media buying, driving financial results through the next generation of programmatic advertising while fostering a more environmentally responsible future for the healthcare industry.